3 Components Of Comprehensive Health Management Benefits


Most employers agree: a more convenient, digital approach is required to support employees’ health beyond the four walls of care delivery. But there are seemingly countless patient engagement point solutions on the market. How do you choose? How can you meet the diverse needs of your employees without overwhelming them with apps, platforms and programs to manage—especially those managing one or more conditions?

For some time, it has fallen on employers themselves to identify and offer solutions that address the health needs of their employees. As a result, your team is left with the time-consuming responsibility of sourcing and managing numerous vendors across health and wellness, disease-specific interventions and care navigation support.

But here’s the good news: progressive health plans are now starting to deliver more holistic and convenient support to employees beyond the four walls. Known as digital health management, this new approach takes more of the burden off of employer benefits leaders while delivering enhanced employee experience and outcomes. Getting these services from the plan allows for tighter integration with plan design, providers, and health care data.

Benefits leaders looking to achieve digital health management success are smart to partner with health plans that can deliver several capabilities.

Help employees better navigate the health system

Eighty one percent of employees who can easily access their benefits said they feel loyal to their employer, according to a Thomson's Online Benefits Global Employee Benefits Watch report. But given the complexities of the health care system, it can be challenging to schedule appointments, get financial and administrative questions answered, get support for chronic conditions, or guidance following a hospital discharge. As a result, employees may postpone care, make choices that are not cost effective, and feel frustrated with their benefits package.

To reduce employee frustration and help them better understand and utilize their benefits, consider working with health insurers to implement a coordinated, unified concierge service.

The health plan digital concierge approach

Help your employees spend less time on hold. The digital concierge is accessible by mobile app, and provides your employees with a single resource to address their diverse needs. The concierge develops a trusting relationship to help match employees to appropriate healthcare resources, whether accessing urgent care, finding a specialist, getting to an appointment or more.

Health plans with a digital concierge are able to integrate the workflows of care management and customer service, which gives them the unique ability to capture key metrics on consumer actions. The result? Your organization can better forecast what employees need. And employees can provide reviews through surveys, creating a forum for data exchange that empowers them to better control their healthcare. These new functions create a shift in how employees feel about the management of their healthcare.

The digital concierge is a scalable way to engage more employees, while giving them options to get support through their preferred communication channel. Instead of overwhelming your employees with health communications and outreach, the concierge helps streamline outreach from providers, the health plan, and your third party services to deliver a better experience.

Additionally, this approach can help employees receive more effective, personalized support. Progressive health plans are starting to segment and target employees not by claim group but rather by social and behavioral conditions. This approach, combined with a new recruitment strategy to engage members, can lead to higher adoption rates and greater employee satisfaction.

By focusing first on the needs of the employee, the health plan digital concierge approach builds trust through human relationships in order to better influence engagement and health outcomes in the long run.

Posted 9:00 AM

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